Pitch Live NEC Judge

In the autumn of 2025, I had the incredible honour of being asked to be an expert judge at the Pitch Live event at the National Exhibition Centre. This was very exciting and a bit nerve wracking as I had never done anything like this before. These fairs are a goldmine for fresh, imaginative ideas and talent, and each finalist left a mark.

PlayPress toys and award winning and eco-friendly business introduced us to beautifully crafted, sustainable playsets for children made in the UK.

Worgan Games, a family-run business, wowed us with their high-quality playing card and fun games.

However Blue Bear & Co. took the overall prize at the Autumn Fair, deeply moving keepsake bears, born from Nic's deep love and loss for her son Charlie (Charity - Thumbs Up For Charlie). A truly gorgeous keepsake bear that can be personalised with smell, has a heart beat  and is so soft to touch. 

This year I was given the honour of being asked to appear again as an expert judge on a panel of 3 at the Spring Fair, another wave of creativity shone:

Wild Tribe Heroes charmed us with their environmental children's books and plush characters; 

Grubbybubs  all the way from Australia wowed us with their adorable wee wellie s made for early walkers, from Australia and won the overall prize at the Springfair. 

Plewsy offered adorable children’s aprons, perfect for crafting and helping out in the kitchen.

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While some of these businesses aren't a direct fit for our hamper and baby gifts, they ignite my passion as I handpick unique products for Roo & Little Boo. Each idea fuels my drive to offer something special, thoughtful, innovative, and full of heart so that every family’s gift tells a story of care and creativity.